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AI4Business ai4business

Practical, human-centred AI for SMEs (AI in je Bedrijf)

AI in je Bedrijf is a 5-month applied innovation programme where SMEs collaborate with master students from the University of Amsterdam (UvA) and the Amsterdam University of Applied Sciences (HvA). Together they design, build and evaluate AI solutions that create measurable improvements in work processes.

The programme focuses on responsible, explainable and human-centred AI technology that enhances work, supports people and strengthens organisational structures and efficiency.

What the programme delivers

Participating companies work with a dedicated student team that develops an AI or software prototype based on a real challenge inside the organisation. The process includes:

  • Understanding the challenge and work context
  • Development of an AI or software prototype
  • Human-centred design and responsible AI considerations
  • Measuring productivity, usability and organisational impact
  • A practical roadmap for sustainable AI adoption

Projects often focus on areas such as customer processes, administration, planning and coordination, internal communication, or decision support.

For SMEs

  • Evidence-based AI prototypes built around real workflows
  • Insights into productivity and organisational impact
  • A low-threshold way to start with responsible AI
  • Access to academic expertise and emerging talent

For Students

  • Applied experience with AI in real organisations
  • Hands-on development, evaluation and design work
  • Coaching from AI experts, researchers and practitioners
  • Contribution to responsible AI adoption

Ecosystem

AI in je Bedrijf is an initiative of Preneurz, developed together with UvA and HvA, and supported by partners including Rabobank, the Municipality of Amsterdam, the Ministry of Economic Affairs, the Goldschmeding Foundation, and the Amsterdam Economic Board. The programme strengthens regional innovation by helping SMEs explore AI in a practical and responsible way.

Role AI4Business in AI in je Bedrijf

Within AI in je Bedrijf, the AI4Business Lab acts as a knowledge and innovation partner. Our role includes:

  • Developing and sharing research-based approaches for responsible AI adoption in organisations
  • Providing expertise on explainability, impact evaluation and human-centred design
  • Supervising and coaching students who work on AI challenges within SMEs
  • Linking companies to a broader ecosystem of AI research, talent and partners

Through this role, AI4Business Lab ensures that AI in je Bedrijf contributes to AI that improves work, supports people and creates concrete value for organisations.